I noted about DC-alt music standard WHFS suddenly switching formats three months ago to the Latino mix. The WP notes this morning that some of us may have been disappointed, but the station in the most recent ratings book saw a 69 percent increase. I guess there is an untapped market. A few interesting tidbits fromt the piece:
* Viacom's Infinity Radio started the station with essentially no staff. They used feeds from other stations and have backfilled the posts.
* Accordinig to the Arbitron rating people, 96 percent of hispanic homes get radio. Um, I don't mean to sound snooty, but are there really homes that don't have a radio? I guess I just listen to so much radio, I just assumed.
* And a term I had not heard of -- "hurban."
All I have to say is thank goodness for XM Radio.
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