How Much Is Music Worth? [BusinessWeek]
Is 99 cents a fair price for a downloadable music track? "Some analysts are beginning to realize that lower prices could greatly expand the size of the digital-music market, still minuscule despite iTunes' success. A July survey by Jupiter Research of 2,500 adults who use the Internet found that 35% of people are willing to pay 51 cents to $1 for a song by a favorite artist; 20% are willing to pay 50 cents or less; and 19% would pay more than $1 (26% say no price is right, they'll pay nothing). Problem is, online-music services cannot significantly lower prices without losing money."
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